D’banj’s multi-million Naira brand endorsement deal with Globacom Nigeria is presently being threatened!The reason is not unrelated with the fact that he featured in the music video of Emmah, a song by Kcee, an ambassador of MTN, Globacom’s main rival.
You see, though endorsements are lucrative to artists, it prohibits them from associating with elements of their endorsing companies’ rivals.
It was for this reason that Tiwa Savage could not perform at the prestigious Sister With Soul concert last year.
She is an MTN ambassador and the concert was sponsored by Etisalat.
Omawumi, another Globacom ambassador, was also affected by her endorsement last year as, when she wanted to shoot the video of Warn Yourself, the song in which she featured Wizkid, she had to cut his vocals from the video as she couldn’t feature him in it any longer because he was an MTN ambassador.
You will also recall that Kunle Afolayan was dropped by Glo for featuring “Etisalat’s now MTN’s Saka’ in his hit movie, Phone Swap.
Oh well…I wonder what fate shall befall D’banj!
Advertisement
Meeehhn. Oga oh. So Wande Coal was lucky to have left Mavin. And if I also become a Glo ambassador, there’s no featuring Wizkid, Davido & others. This is serious!